Goal

Market the District and increase awareness of businesses and amenities within the District

Objectives

• Identification of a District name
• Create a positive image of the District as an outstanding place for business and investment
• Create a positive relationship with the media to communicate the District advantages to the public
• Encourage events in the District area that create a positive atmosphere and that attracts people
• Encourage use of District name in merchant/business communications
• Encourage and facilitate greater market penetration by businesses within the District

Programs

• Develop a positive image campaign to communicate the advantages of the District
• Establish a media relations program to convey the District's story
• Develop a community relations program utilizing the District web site, newsletter and circulars
• Promote area businesses through newsletter advertising and articles
• Create and distribute Greater Southeast Management District guide or directory of businesses, art institutions, medical facilities, religious institutions, medical facilities, civic associations, service organizations, etc.
• Develop a District logo
• Develop demographic and market intelligence profiles of the District to distribute to current businesses, and those with the potential for relocating to the District.